[K-SPAM] Designed K-spam with kimchi flavor

 

In SPAM radio and SPAM cinema, we have seen a success story of an item being reshaped in the eyes of a different culture which has persisted and been preserved over the years and so this study shows the potential to pioneer another creation.

And so I made another K-SPAM project called KIMCHI SPAM to do this.

This is a playful and provocative practice that signifies resistance against cultural imperialism by reinterpreting and producing a new shape of SPAM.

So basically as I said above kimchi spam will be on the same journey as k-pop or k-dramas, I have reinterpreted the original SPAM and developed something that can end up being alive and used in future times too with the expansion of Korean culture.